October 31, 2014, the Maryland Insurance Administration issued Bulletin 14-23. “The MIA has determined that the use of price optimization results in rates that are unfairly discriminatory in violation of the §27-212(e)(1) of the Insurance Article," the bulletin stated. "As a result, insurers may not use price optimization to rate policies in Maryland.”
January 29, 2015, the Ohio Department of Insurance issued Bulletin 2015-01. The use of price optimization violates Ohio law. All insurance companies that use price optimization techniques in Ohio must end this practice and resubmit compliant rates no later than June 30, 2015.
February 18, 2015, the California Insurance Commissioner issued a notice to more than 750 property and casualty insurers, announcing that “any use of price optimization in the ratemaking/pricing process or in a rating plan is unfairly discriminatory in violation of California law.”
March 18, 2015, the New York Department of Financial Services (DFS) issued a Section 308 inquiry letter requesting information about the use of price optimization by insurers.
May 14, 2015, the Florida Office of Insurance Regulation (OIR) issued Informational Memorandum OIR-15-04M, which bans certain price optimization practices.
June 24, 2015, the Vermont Department of Financial Regulation issued Insurance Bulletin No. 186 warning that adjustments to rates may not be based on non-risk-related factors. All personal auto rate filings must disclose whether the company uses non-risk related price factors such as "price elasticity of demand."
July 10, 2015 - The Washington State Insurance Commissioner issued a Technical Assistance Advisory 2015-01 stating, in part, "To the extent that an insurer's use of price optimization results in premiums, rates, or rating factors unrelated to cost and risk, it will be considered unfairly discriminatory and in violation of Washington State law."
July 20, 2015 – Indiana Insurance Commissioner Stephen Robertson issued an official Bulletin 219, alerting insurers to the Departments position that the use of price optimization in establishing insurance rates is not permitted. Indiana is the seventh state to explicitly ban price optimization, following Washington, Florida, Maryland, Ohio, Vermont and California.
August 22, 2015 - The Pennsylvania Insurance Department issued Price Optimization; Notice 2015-06 to remind insurers about the Department's longstanding prohibition against the use of price optimization techniques in property and casualty insurance rates.
August 24, 2015 - The Bureau of Insurance for the state of Maine has issued Bulletin 405, prohibiting insurance companies from using "Price Optimization" techniques to rate customers, emphasizing that it is illegal and unfair discrimination to use non-risk factors when setting rates.
August 25, 2015 - The District of Columbia's Department of Insurance, Securities and Banking (DISB) issued Bulletin 15-IB-06-8/15 notifying insurers doing business in the District that price optimization is discriminatory and that it violates the District's anti-discrimination insurance laws. The bulletin directs any insurer using price optimization to rate insurance policies in the District to cease such practice.
September 18, 2015 - Rhode Island issued Insurance Bulletin #2015-8 reminding insurers that "base rates and rating classes must be based on factors specifically related to an insurer's expected losses and expenses." Insurers that use price optimization must submit revised filing that remove such factors by November 18, 2015.
September 18, 2015 - Montana issued an Advisory Memorandum concluding that "the use of price optimization constitutes an illegal, unfairly discriminatory practice." Insurers currently using price optimization must file new rating plans no later than February 1, 2016.
October 1, 2015 - Delaware Domestic/Foreign Insurers Bulletin No. 78 states the following: "To the extent that price optimization involves gathering and analyzing data related to numerous characteristics specific to a particular policyholder and unrelated to risk of loss and expense, insurers may not use price optimization to rate policies in Delaware." Insurers must submit compliant rate filings by December 15, 2015, to be effective by April 1, 2016 for new business and July 1, 2016 for renewals.
October 29, 2015 - Colorado Commissioner Marguerite Salazar issued Bulletin B-5.36.
November 16, 2015 - Minnesota Commerce Commissioner Mike Rothman issued Administrative Bulletin No 2015-3, which ordered Property & Casualty Insurers to cease using "price optimization" in conjunction with the personal lines policies in the State of Minnesota.
December 4, 2015 - Connecticut, 16th jurisdiction to ban price optimization, issues Bulletin PC-81.
December 8, 2015 - Alaska is the 17th jurisdiction to ban price optimization, issues B15-12 Price Optimization in Ratemaking.
January 12, 2016 - Missouri Department of Insurance issued bulletin 16.02, banning price optimization.
April 16, 2016 - Virginia Insurance Commissioner issued administrative letter 2013-03 banning price optimization.